Brodie Stephens- Broker Associate Selling Homes in Folsom | Placerville | Pollock Pines | El Dorado Hills | Elk Grove | Roseville | Rocklin

Don’t miss California REALTOR® Showcase during the June business meetings in Sacramento on June 10, 8:30 a.m. – 5 p.m. at the Sacramento Convention Center.  California REALTOR® Showcase will include a 2010 Mid-year Forecast Luncheon featuring C.A.R. Executive Vice President Joel Singer, as well as a variety of seminars.  Singer’s “2010 Midyear Update Luncheon: Looking Back to Look Forward” presentation will be held from 11:30 a.m. to 1 p.m. Cost to attend the luncheon is $55 for C.A.R. members.  Registration for the luncheon is required.  Click here to register for the Mid-year Forecast Luncheon. 

C.A.R. also is offering four free seminars at Showcase, including:

• Your Guide to the New California Residential Purchase Agreement (RPA): A 90-minute seminar addressing the changes in the 2010 California Residential Purchase Agreement and Joint Escrow Instructions.
• Exploring Emerging Technologies and the Future of Consumer Engagement: Learn about future technologies and the strategies brokers, business owners, agents, and association executives will need to effectively engage and capture consumer interest.
• Tools to Mitigate Your Risk in Today’s Market: A discussion with attorneys and other experts on risk management strategies.
• What’s HAFA Got To Do With It? Receive the latest information from lenders about the Obama administration’s Home Affordable Foreclosure Alternatives Program (HAFA) and the comprehensive programs each institution offers.

C.A.R. today launched its 2010 Consumer Advertising Campaign, “California REALTORS®. Your Peace of Mind.”  The campaign raises awareness of the REALTOR® brand and reinforces the professionalism of California REALTORS®, while addressing concerns home buyers and sellers may have about today’s market.  The campaign’s theme, “Your Piece of California. Your Peace of Mind,” will be heard across the state nearly 130 million times via television, radio, and online.

The “Your Piece of California. Your Peace of Mind” consumer advertising campaign features an engaging television ad, radio spots, online components, and search engine marketing.  The television ad will run on cable shows including “Sell This House,” “House Hunters,” “My First House,” and others. Another key component of the 2010 ad campaign is a new three-minute video that will air on all Virgin America flights in July and August.

Messaging in the campaign directs consumers to www.yourpieceofcalifornia.com, and the Spanish-language version at www.lallavedetutranquilidad.com.  The sites feature current real estate news, median home price data, links to connect consumers with REALTORS® in their area, and information on the home-buying and selling processes.

Click here to view the media plan for areas throughout the state.

More info. 

Realtors – Make Your Small Business Geolocation Ready 

Image by hawaii via Flickr 

With all the geolocation tools that have been popping up, making your business available to interested consumers is an important step in gaining access to inquiring eyes. The trend encompasses everything from tech newbies like Foursquare to Yelp, Google Maps, Twitter.

Take a look at this post on Mashable, on making your business geolocation ready, originally from the American Express OPEN Forum.

What happens to all the latex paint dropped off at hazardous waste centers? It’s recycled and resold at local paint distributors, such as Dunn-Edwards and Kelly-Moore.  Recycled paint sells for less, but the quality and viscosity is augmented by blending it with virgin materials. For more information and a complete list of distributors, visit
http://www.ciwmb.ca.gov/ConDemo/Paint/.