Brodie Stephens- Broker Associate Selling Homes in Folsom | Placerville | Pollock Pines | El Dorado Hills | Elk Grove | Roseville | Rocklin

I’m shocked when more companies don’t listen to what their constituents want. It doesn’t seem to be brain surgery – people want stuff that works for their lifestyle and business needs – not exactly groundbreaking… or is it?

Static website providers and real estate companies that push one-size-fits-all solutions onto agents and brokers are missing the boat, big time. When meeting with a broker/owner of a Realty World Northern California franchise, he was looking at the various themes that the franchise offers for the agents blogs. Admittedly, the franchise is already ahead of the game by offering Wordpress blog websites that agents and brokers customize with content, plugins and data specific to their area, but there needed to be more. He mentioned that he does commercial real estate as well, and that most of the themes had headers or layouts that only reflect homes – often giving prospective clients the wrong idea.

So Realty World NCA listened and today rolled out an updated line of themes with new text options and customizable headers that allow the agents and brokers to upload their own images to the site. Now they can add images that are commercial, residential or specific to their geographic location such as city and town photos that can be update with a couple of clicks.

Catering to the needs of your constituents is not a hassle, it’s a must have in business. If you’re struggling with getting the most out of your website, consider asking your franchise for the support that’s needed to make the most of your major online marketing outlet.

A reminder – your website is often the first interaction that potential customers have with you, where they search for homes in the area and how they know about the community, your specialization and why YOU are the real estate professional they should choose. A static website is harder to propel up search rankings and difficult to use search fields are all turnoffs.