Posts Tagged ‘Facebook’

Learning to “Like” Realtors

 

With all of the updates and changes to Facebook and the Internet, it’s becoming increasingly popular to “like” things. Facebook was one of the first to popularize the “like” functionality as a way to signify support or agreement with an idea or article without having to type in comments. The explosive popularity of gestures such as “liking” has spread to other pages and sites with the recent f8 conference in San Francisco and Facebook’s newest rollouts.

What does this mean to you? It means that as content, Facebook pages and people become more available online and consumer’s emotional interactions with these brands/people are quantifiable – you have to be out there to be “liked” and providing content for people to find. Making your real estate brand available to be liked makes it easier for your sphere of influence to expand your reach in the market, garnering more referrals.

The “liking” action also works when you like online content (such as news articles, videos, etc.) and show your friends and network more about your personality and give them shared topics to discuss. For example, if I “like” an article on running, I am now opening myself to having conversations with others who have that same interest, and they just might know someone who needs some real estate advice along the way!

So get involved by sharing and liking content you see online and participating in sites like Facebook and Twitter, or try blogging, so people can “like” you too!

Check out the Realty World Facebook Fan page and my personal Facebook page if you are looking for more ways to interact.

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Getting Real Estate Re-wiRED for Tech

I meet real estate professionals every week and hear the same technology complaints and issues over and over. So after some contemplation and conversation, it was decided that there needed to be a re-wiring of our thought process around technology and how to interact with it… so the wiREd Conference was born! If you’re a real estate professional in Northern California and you have said any (or all!) of the following statements, you should consider getting re-wiREd at the wiREd Conference:

1.You’ve been told to join Facebook, and now all its become is just another thing to maintain

2.You joined twitter, but there are only so many times you can share with people when your buying a cup of coffee

3.You know you need to blog, but you don’t know what to write about or have the time

4.You feel Zillow.com has made your job harder and you need to know how to use it to your benefit

5.You want to ask lots of how-to questions from industry leaders but never get the chance to

6.Younger homebuyers are now 50% of the market and you don’t know how to connect with them

7.Technology has become more of a burden than an asset to your business

We managed to snag David Gibbons of Zillow, who will talk about what’s happening at Zillow and in the online real estate industry. He’ll help you deal with customer objections, the use of Zestimates and how real estate pros can co-exist and succeed with the new online tools. He’ll also do a Q&A session, so if you come you get to ask him all those hard-hitting questions you’ve got! We’ve also got Shannon King of Schoolhouse Realty who will present her Real Estate Road Warrior Course – designed to help agents who feel their car is their office stay ahead of the curve and in touch with their clients by embracing the high-tech world we live in. Shannon leaves agents and brokers with 20+ tools they can implement immediately for increase profit and efficiency.

Also presenting are Derek Overbey of Roost and Erin Robbins of Realty World NCA (that’s me!) Derek and Erin will be doing a tag-team presentation on Facebook and Twitter, discussing how real estate professionals can easily and effectively implement these tools into their business.

The wiREd Conference is going on in two Norther California locations – Newark for all the Bay Area people, and Stockton for the Sacramento and Central Valley folks. Since I’m participating and excited about seeing everyone that I haven’t run into since Inman, ReBarCamp, CAR or NAR, be sure to take a look at the webpage and get registered today.

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