Learning to “Like” Realtors
Monday, May 3, 2010
With all of the updates and changes to Facebook and the Internet, it’s becoming increasingly popular to “like” things. Facebook was one of the first to popularize the “like” functionality as a way to signify support or agreement with an idea or article without having to type in comments. The explosive popularity of gestures such as “liking” has spread to other pages and sites with the recent f8 conference in San Francisco and Facebook’s newest rollouts.
What does this mean to you? It means that as content, Facebook pages and people become more available online and consumer’s emotional interactions with these brands/people are quantifiable – you have to be out there to be “liked” and providing content for people to find. Making your real estate brand available to be liked makes it easier for your sphere of influence to expand your reach in the market, garnering more referrals.
The “liking” action also works when you like online content (such as news articles, videos, etc.) and show your friends and network more about your personality and give them shared topics to discuss. For example, if I “like” an article on running, I am now opening myself to having conversations with others who have that same interest, and they just might know someone who needs some real estate advice along the way!
So get involved by sharing and liking content you see online and participating in sites like Facebook and Twitter, or try blogging, so people can “like” you too!
Check out the Realty World Facebook Fan page and my personal Facebook page if you are looking for more ways to interact.

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